Lydia L 🟢 — PS 2026

Creative practice working for clients all around the world by using research, conceptual thinking and sensitivity as our main tools to deliver unique results above ordinary. With more than 10 years of experience, the studio is constantly seeking for new projects to expand and evolve its multidisciplinary methodology, vision and approach.

Multidisciplinary design studio. Based in Mexico City and New York City . Multidisciplinary design studio. Based in Mexico City and New York City .

Lydia L.

2025. Mexico City
Branding, Identity,

Understanding the romantic side of tradition.

Lydia L. was conceived as a balance between books, objects, and content. We approached the project by thinking of the space as a working archive, where each item has value and context. The identity is minimal and precise, designed to support the content rather than stand out.

The system is applied through stamps on books and labels for objects, becoming part of each piece. Instead of one fixed logo, we developed a flexible family of marks that can adapt across categories. This allows the identity to reflect the variety of content while staying consistent as a whole.

Created in December 2025 in Ciudad de México, Lydia L. is a hybrid bookstore and conceptual toy shop. A physical and digital space focused on art books, design, pop culture, and collectible objects. For the collectors and the curious. A core selection of 86 books sourced from Japan sits alongside rare finds from past and present—built for those interested in collecting and discovering.