KOI & ROI 🟢 — PS 2026

Creative practice working for clients all around the world by using research, conceptual thinking and sensitivity as our main tools to deliver unique results above ordinary. With more than 10 years of experience, the studio is constantly seeking for new projects to expand and evolve its multidisciplinary methodology, vision and approach.

Multidisciplinary design studio. Based in Mexico City and New York City . Multidisciplinary design studio. Based in Mexico City and New York City .

KOI & ROI

2022. Monterrey, Mexico.
Branding, Identity,

With this project, the focus was on evolving the symbolic part of the grain of rice as a main ingredient in the cuisine, so we re-interpreted elements that we consider part of their visual identity. Through a series of graphic exercises, we reviewed the typeface, and customized the font to hold the grain of rice into a timeless and modern interpretation.

Breaking down the brand values, and sticking to the “Duality” concept, we came up with “Friendly Kitchen” as a clear and welcoming slogan.

“Rolls & Bowls” works as the tagline for a straight and smart communication, bringing together the two main dishes.

For the space, we wanted to create a clean use of the materials, but also to create a comforting, welcoming place where people could enjoy a made to order meal, in a quick and healthy way. In order to achieve this, we balanced the color palette of black white tile walls with the warm tones of maple plywood. Functional elements such as a long entryway and front facade allow plenty of natural light to enter. We also created mirror displays with wooden frames, a neon, and floating lightning, to showcase some of the restaurant dishes and concept.